Sensational Cakes Named One of the Nation’s Favourite Businesses for 2026

Sensational Cakes and Desserts in Whiteley, Hampshire has been named as one of the Nation’s Favourite Businesses by the Small Business Saturday campaign, as it kicks off its annual call to champion and support the nation’s favourite small businesses.

Following a nationwide search, the Whiteley-based firm has been selected as part of this year’s Nation’s Favourite Business line-up, in a shake up from the campaign’s long-standing SmallBiz100.

The Nation’s Favourite Businesses campaign will showcase each business as part of the official countdown to Small Business Saturday on 5 December - a grassroots non-commercial campaign, originally founded by American Express in the U.S. in 2010, and the principal supporter in the UK, aimed at celebrating and uplifting independent firms by encouraging the public to support and spend with small businesses.

“Being named as one of the Nation’s Favourite Businesses for the second time in two years is an honour that means so much to us. Sensational Cakes and Desserts was built from passion, resilience, and community, and this recognition reminds us why we do what we do. Small businesses are the backbone of the economy, and I am deeply grateful for every customer, supporter, and partner who continues to believe in our craft,” said Sope Oludimu, Founder & Head Baker, Sensational Cakes and Desserts

“Small businesses have always been, and will continue to be, among the nation’s favourite businesses. Whether on our high streets, online or embedded in local communities, they play a vital role in the places we live and in the strength of our economy, said Michelle Ovens CBE, Director of Small Business Saturday UK.

“This year’s Nation Favourite Businesses are a true representation of the UK’s most-loved small businesses. From independent, family run cafés and local restaurants, to makers, services and traders, they showcase the incredible diversity of the UK’s small business community. We know how important small businesses are and the challenges they face, so as we kick off this year’s Small Business Saturday campaign, we’re urging the public to get behind them during the most critical trading quarter of the year.”

Dan Edelman, General Manager, UK Merchant Services at American Express, said: “Small businesses bring energy, innovation and character to our high streets and local economies. That’s why American Express is proud to have founded Small Business Saturday and why we continue to back small businesses to help them thrive. This year’s Nation’s Favourite Businesses are a brilliant showcase of the UK’s entrepreneurial spirit, and we’re delighted to be providing grant funding that will help two of these inspiring businesses invest in their next chapter of growth.”

Small Business Saturday is the UK’s most successful small business campaign. Since launching in in the UK in 2013, it has engaged millions of people and seen billions of pounds spent with small businesses across the UK on Small Business Saturday, with an impact that lasts all year round.

Last year, the campaign saw extensive media coverage, as well as public support from the Royal Family, the Prime Minister and Chancellor, leader of the opposition, The Mayor of London, and over 90% of the nation’s local councils.

To learn more Small Business Saturday’s Nation’s Favourite Businesses, visit: https://smallbusinesssaturdayuk.com/.